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Strategy

Big ambitions require thoughful actions.

Every move has to be calculated and purposeful.

Let's go over some of the most important steps in taking your brand from unknown competition, to household name.

5 steps to digital success

Phase 2
Google and SEO

Phase 1
Website

Phase 3
Social Media

I focus on keeping our sites as easy to use, yet still have that unique feeling and keeping things original.

We accomplish this by avoiding stock photography, and focusing on media that shows the business owner and location.

The websites role in the overall strategy is to become the final closing point of sale.

We enable this with our booking pages, E-commerce integration, contact forms for quotes, and subscriptions.

The SEO work happens on the back end of the website.

We use WIX built in SEO checklist and tediously make adjustments to ensure the best chances of being found organically.

This is paired with a Google Business page that can direct traffic towards the physical store front and website.

Here, customers can see photos of the business, and leave reviews, which will boost your businesses ranking.

Depending on your business, this may or may not be our primary focus. An E-commerce brand, for example, lives and breathes off its social media.

Regardless, it's beneficial to have example of your work easily visable to the world. Your social media pages will work more effective as a portfolio than your website.

Additionally, the meta data we gather from your audience can later help drive lower cost with ads later.

Advertising is where we scale—but not every business should run the same playbook. Some industries thrive on high-intent search traffic (hello Google Ads), while others convert best through emotional storytelling and lead gen on Facebook or Instagram.

I help figure out where your audience lives, how they think, and what gets them to act.

Whether you’re booking appointments, driving calls, or pushing products—this is where the firepower comes in.

Phase 4
Advertising

Once the engine's running, it’s time to tune it. This phase is about trimming waste, boosting results, and setting up smart systems to make your life easier.

We’ll look at what’s working, what’s not, and how to streamline every step—from the first click to the closed deal.

If your business needs more advanced support, this is where we can roll out full automations using

GoHighLevel:
✓ Text & email nurturing
✓ Missed call follow-ups
✓ CRM pipelines with opportunity tracking